New Zealand Winegrowers (NZW) welcomes Catherine Wansink on a part time secondment, as Australia Market Consultant. Catherine currently holds the position of Commercial Business Advisor at New Zealand Trade and Enterprise (NZTE) and supports the growth of New Zealand exporters largely in the premium beverages space.
”With Australia being the third largest export market for New Zealand wine and arguably one of the toughest to operate in, we're eager to 'turn up the noise' on New Zealand wine over the Tasman. Our goal is to reinforce the premium positioning of our wines, and further support New Zealand wineries already there, and those who may wish to have a presence in the future,” says Charlotte Read, General Manager Marketing New Zealand Winegrowers.
“With Cathy’s extensive experience in the wine industry on both sides of the Tasman, Cathy is hugely valued for the support she provides New Zealand wineries navigating the challenges of operating in the Australia market. We feel very fortunate that NZTE are formally supporting NZW to achieve our goals to protect and enhance the premium reputation of New Zealand wines in the Australia market.”
During her secondment, Catherine will focus her efforts on sharing the latest New Zealand wine stories and the new ‘Altogether Unique’ brand platform, connecting with those that can amplify this story and bring it to life through targeted in market activations. “We are delighted to be able to further support the growth of New Zealand wine in the Australia market by investing in the ongoing partnership between NZTE and NZW, to assist exporters businesses to grow and thrive,” says Glen Murphy, Regional Director Australia Pacific, New Zealand Trade and Enterprise.
To get in touch with Catherine, please email catherine.wansink@nzwine.com.