Villa Maria and Countdown have teamed up to encourage more Kiwi’s to plant wildflower seeds in their gardens and are highlighting the importance of bees to Aotearoa’s unique biodiversity.
Villa Maria was a founding member of Sustainable Winegrowing New Zealand way back in the mid-1990s. This family-owned winery is continuously trialling ways to reduce its impact on the environment.
Justin Liddell, Villa Maria CEO, says quality wine comes from vines nourished by healthy soils and balanced ecosystems.
“For us, sustainability begins in our vineyards and continues in every aspect of the winemaking process. We have planted more than 700kg of wildflowers in our vineyards every year to attract beneficial insects and encourage biodiversity.
Food waste from our Auckland and Hawkes Bay facilities goes to worm farms based on site, which helps to produce fertilizer for our vineyards. Grape skins leftover from our winemaking process in Hawkes Bay are turned into compost and used on our vineyards. Our biggest waste streams are effectively recycled or returned to the soil to nourish it,” he says.
“We have a goal of zero waste to landfill by 2025. We’re also leading the way on mitigating our impact on the climate and for over 10 years we’ve been reducing our carbon emissions from things such as waste and energy”.
As a result, Villa Maria has reduced their carbon emissions by 36 per cent per bottle of wine in the last 10 years and has a goal to reach a 50 per cent reduction in five years’ time. Other initiatives such as trialling native grass plantings in the vineyard to manage weeds, switching to renewable energy such as electric forklifts in the warehouse, and investigating alternatives to treated wooden posts in the vineyard show Villa Maria remains one of the pioneers in this space.
“We know our customers care about the environment, and so do we. Being environmentally responsible is inherent in the long-term view we take of not only our business but the wine industry as a whole.”
Countdown’s General Manager Corporate Affairs, Safety and Sustainability, Kiri Hannifin, says protecting the environment, reducing waste and lowering its carbon footprint are critical areas of focus for Countdown, and the supermarket is keen to support local suppliers who share this passion.
From this week, Villa Maria and Countdown will also support Trees That Count to plant 2000 native trees in New Zealand this year.
