Aotearoa New Zealand, known for its breathtaking landscapes and warm hospitality, can boost its economic value by sharing more than its beauty with the world. A strong country brand can benefit businesses by showcasing the nation's products, services, and experiences.
When New Zealand tells a story grounded in its core values, it enhances the country's reputation and drives international engagement.
THE COMMON THREAD
From women's suffrage to pioneering energy from fission, New Zealand's innovation is driven by care for people, place, and the planet.
We know that the New Zealand brand is the sum of many parts, but we also know that our history has shaped our people and behaviour.
For New Zealand innovators, care is at the heart of their work. Their ingenuity serves a purpose, aligning with New Zealand's brand proposition, which represents the essence of the nation.
