Some places have unblemished sunlight, young soil or beautiful water. Others have innovation, passion for the craft or care for the land. But only one place has the purity of it all...
The New Zealand Wine brand essence draws inspiration from three unique selling points: Purity, Innovation, and Care.
Purity
Only New Zealand has the purity of it all; unblemished sunlight, young soil, beautiful water and an absolute focus on the craft. A unique combination that cannot be replicated anywhere else in the world.
Innovation
Our sense of adventure and innovation keeps us focused on doing things better, year upon year. Coupling the best of wine tradition with our ‘in-built’ ingenuity to constantly innovate.
Care
You can taste the care, respect and love our winegrowers, the kaitiaki of our precious land, put in at every stage. Cultivating it sustainably then carefully crafting their grapes into world class wines.
The following video has been created to help us tell our collective New Zealand wine story.