"Altogether Unique - The New Zealand Wine Story" underscores that the uniqueness of New Zealand Wine cannot be attributed to a single factor but rather arises from a fortuitous convergence of various elements. This story is brought to life through New Zealand Winegrowers' annual multi-city roadshow in China, held each May. The roadshow serves as a platform to showcase New Zealand's finest wines, uniting exporters and importers with approximately 1,000 trade professionals in New Zealand's primary markets within China. Beyond wine, the event offers a comprehensive lifestyle experience, designed to resonate with a broad audience, fostering lasting awareness for both New Zealand and its wines. The roadshow is structured into two primary segments: the Masterclass and the Trade Tasting, each contributing to the vibrant tapestry of New Zealand's wine narrative.
The proposed 2025 events will tour three major Chinese cities in May:
Guangzhou: Monday, 12 May
Shanghai: Wednesday, 14 May
Qingdao: Friday, 16 May
** Please note exact dates and times may vary
Please contact our Events team for more information.