New Zealand Winegrowers have teamed up with Wine Australia to run our UK and Ireland trade tastings together in Dublin (27 January), London (30 January) and Edinburgh (4 February).
New Zealand Winegrowers’ annual trade tasting has been running since 1982 and Wine Australia’s since 1986, and this will be the first time that the two national associations have come together to run the event.
The collaboration follows a successful Australia and New Zealand masterclass in Manchester in June 2024, and trade and consumer tastings in Copenhagen and Stockholm in 2023 and 2024.
The Aussies and Kiwis are good mates, and we have lots of things in common. Fine wine, great food, stunning scenery, the cool Southern Ocean and a friendly laid-back attitude. The tastings will showcase Australia and New Zealand’s distinctive terroirs, vibrant winemaking communities and thrilling wines.
The Australia and New Zealand trade tastings were a week apart and in the same venue in London in 2024. Teaming up enables importers to showcase a wider portfolio at one event, and it helps buyers, retailers and sommeliers get the most out of a day away from their business. Guests travel from across the UK and Europe, so it’s cost-effective, time-efficient, and offers greater exploration of the southern hemisphere.
The event comprises a trade tasting in London, Edinburgh and Dublin as well as a masterclass in Edinburgh and Dublin and a consumer tasting evening in Dublin.
The trade tasting is an opportunity for wineries and importers to meet distributors, buyers, multiple retailers and independent specialists, the on-trade and sommeliers, and work on leads and generate listings. Attendees comprise a cross section of UK and Irish trade, as well as visiting trade from across Europe including Germany, France, Poland, The Netherlands and the Nordics.
Registration is now open for Australian and New Zealand wineries, and importers, distributors and agents in the UK and Ireland. Full and half tables are available, and they can feature both Australian and New Zealand wines. Exhibitors can participate in one, two or all three cities.
We recommend two members of staff per table, either from the winery or your distributor, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table. We encourage exhibitors to put their best foot forward to show premium wines and new releases from their range.
