The New Zealand UK Independent Retail Promotion Is Back!

Open to Independent Retailers in the UK only.

Pour Yourself a Glass of New Zealand!

New Zealand Winegrowers is delighted to bring back the Independent Retail Promotion this year, with a particular focus on white wines.

Pour Yourself a Glass of New Zealand is a month-long celebration of New Zealand’s white wine varieties and comes at a time when New Zealand’s top three exported white wine varieties are internationally celebrated. May brings International Sauvignon Blanc Day, International Pinot Gris Day, and International Chardonnay Day, all of which make this the perfect moment to showcase New Zealand’s exceptional wines.

How It Works:

To participate, independent retailers need to run a standout promotion showcasing the diversity of New Zealand’s premium wines and stunning landscapes. Here’s how:

List at least six different New Zealand wines from at least three different varieties or regions.

At least three wines must be white to qualify.

Promotions must run for at least two weeks during May 2025 (either in-store or online).

This is a fantastic opportunity to expand your New Zealand wine range and add value to your business.

What’s On Offer:

Three prizes of £1,000 each to be redeemed for New Zealand wine of their choice, for their retail store, from a supplier of their choosing.

Ten prizes for a consumer draw, offering £100 worth of New Zealand wine from their local independent merchant.

How We Support You:

NZW is here to assist with all promotional needs. We can provide:

Digital imagery

Posters

Educational information

Display material

Consumer POS

Judging Criteria:

Our judges will be looking for creative and engaging campaigns that effectively educate consumers and raise awareness of the diversity of New Zealand wine. The winners will be selected based on: